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~person:"Ko, Eunju"
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Consumer behaviour
54
Konsumentenverhalten
54
Fashion
35
Mode
33
Brand management
27
Luxury goods
26
Luxusgüter
26
Markenführung
26
South Korea
17
Südkorea
16
Brand
15
Beziehungsmarketing
14
Brand image
14
Markenartikel
14
Relationship marketing
14
Internet marketing
13
Markenimage
13
Online-Marketing
13
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Social Web
10
Social web
10
Bekleidungsindustrie
7
Clothing industry
7
Nachhaltiger Konsum
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Nachhaltigkeit
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Sustainability
6
Sustainable consumption
6
Advertising
5
Advertising effects
5
China
5
Nachhaltige Entwicklung
5
Sustainable development
5
Textile distribution
5
Textilhandel
5
Werbewirkung
5
Digitalisierung
4
Digitization
4
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English
74
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Ko, Eunju
Han, Heesup
128
Belk, Russell W.
116
Phau, Ian
112
Huber, Frank
109
Mattila, Anna S.
108
Grunert, Klaus G.
102
Burmann, Christoph
101
Bauer, Hans H.
98
Herrmann, Andreas
91
Gierl, Heribert
89
Lusk, Jayson L.
85
Wiedmann, Klaus-Peter
83
Foxall, Gordon R.
82
Khare, Arpita
79
Lee, Keun
79
Sheth, Jagdish N.
78
Usman, Osly
78
Grewal, Dhruv
73
Loureiro, Sandra Maria Correia
73
Dwivedi, Yogesh Kumar
70
Lee, Jong-Wha
70
Laroche, Michel
69
Nayga, Rodolfo M.
69
Wansink, Brian
69
Bagozzi, Richard P.
68
Bruwer, Johan
68
Park, Donghyun
68
Paul, Justin
68
Septianto, Felix
68
Agarwal, Sumit
66
Choi, Tsan-Ming
66
Heshmati, Almas
66
Stavins, Joanna
66
Verhoef, Peter C.
63
Rajagopal
61
Swoboda, Bernhard
61
Jang, Soocheong
60
Chintagunta, Pradeep K.
59
Pelsmacker, Patrick de
58
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Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Marketing Review
2
Journal of Business Research
2
Journal of global fashion marketing : JGfM
2
Psychology & marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
European management journal
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Social and environmental issues in advertising
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
72
RePEc
2
Other ZBW resources
2
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1
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1
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
3
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
Modeling consumer adoption of mobile shopping for
fashion
products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
6
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
7
Organizational characteristics and the CRM adoption process
Ko, Eunju
;
Kim, Sook Hyun
;
Kim, Myungsoo
;
Woo, Ji Young
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003597167
Saved in:
8
Cultural heritage
fashion
branding in Asia
Ko, Eunju
;
Lee, Seulgi
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 89-109)
.
2011
Persistent link: https://www.econbiz.de/10009380891
Saved in:
9
What
fashion
startups should know before launching crowdfunding projects : focusing on Wadiz reward crowdfunding
Ko, Jisu
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10012500751
Saved in:
10
Special issue:
Fashion
marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
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