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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon; Chun, Eunha; Ko, Eunju - In: International marketing review 34 (2017) 2, pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju; Kim, Eun Young; Lee, Eun Kyung - In: Psychology & marketing 26 (2009) 7, pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
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Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
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Organizational characteristics and the CRM adoption process
Ko, Eunju; Kim, Sook Hyun; Kim, Myungsoo; Woo, Ji Young - In: Journal of business research : JBR 61 (2008) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10003597167
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Cultural heritage fashion branding in Asia
Ko, Eunju; Lee, Seulgi - In: Tourism sensemaking : strategies to give meaning to …, (pp. 89-109). 2011
Persistent link: https://www.econbiz.de/10009380891
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What fashion startups should know before launching crowdfunding projects : focusing on Wadiz reward crowdfunding
Ko, Jisu; Ko, Eunju - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10012500751
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Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju (contributor) - 2012
Persistent link: https://www.econbiz.de/10009618386