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~person:"Ko, Eunju"
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Marketing im "Netz" : Herausfo...
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Brand management
27
Consumer behaviour
27
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27
Markenführung
27
Luxury goods
17
Luxusgüter
17
Fashion
14
Internet marketing
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12
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Ko, Eunju
Burmann, Christoph
133
Esch, Franz-Rudolf
132
Baumgarth, Carsten
91
Melewar, T. C.
73
Huber, Frank
65
Meffert, Heribert
64
Keller, Kevin Lane
61
Bruhn, Manfred
55
Kreutzer, Ralf T.
54
Bauer, Hans H.
49
Ahlert, Dieter
47
Balmer, John M. T.
46
Wiedmann, Klaus-Peter
46
De Chernatony, Leslie
44
Loureiro, Sandra Maria Correia
43
Tomczak, Torsten
43
Bang, Nguyen
42
Phau, Ian
38
Foroudi, Pantea
37
Pelsmacker, Patrick de
37
Merrilees, Bill
36
Schmidt, Holger J.
36
Fournier, Susan
35
Goldfarb, Avi
34
Dwivedi, Yogesh Kumar
33
Ind, Nicholas
33
Pitt, Leyland F.
33
Christodoulides, George
32
Sattler, Henrik
32
Uggla, Henrik
32
Vrontis, Demetris
32
Tucker, Catherine
31
Gupta, Suraksha
30
Hollebeek, Linda D.
30
Kernstock, Joachim
30
Skiera, Bernd
30
Dens, Nathalie
29
MacInnis, Deborah J.
28
Martínez-López, Francisco J.
28
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Journal of business research : JBR
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the quarterly review of marketing communications
3
European management journal
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
32
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1
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
2
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
7
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
8
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
9
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
10
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
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