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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, Minjee; Ko, Eunju; Joung, Heerim; Kim, Sang Jin - In: Journal of business research : JBR 117 (2020), pp. 587-595

Persistent link: https://www.econbiz.de/10012287983

Contactless marketing management of fashion brands in the digital age

Cho, Minjung; Yun, Hyesu; Ko, Eunju - In: European management journal 41 (2023) 4, pp. 512-520

Persistent link: https://www.econbiz.de/10014437749

Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality

Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677

Persistent link: https://www.econbiz.de/10011547697

Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811

Persistent link: https://www.econbiz.de/10011547821

How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting

Kim, Yohan; Yun, Sunyoung; Lee, Joosung; Ko, Eunju - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10011547927

Luxury fashion and culture

Woodside, Arch G. (contributor); Ko, Eunju (contributor) - 2013

Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion...

Persistent link: https://www.econbiz.de/10012050438

What is a luxury brand? : a new definition and review of the literature

Ko, Eunju; Costello, John P.; Taylor, Charles Robert - In: Journal of business research : JBR 99 (2019), pp. 405-413

Persistent link: https://www.econbiz.de/10012023668

How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting

Kim, Yohan; Yun, Sunyoung; Lee, Joosung; Ko, Eunju - In: Social and environmental issues in advertising, (pp. 23-41). 2017

Persistent link: https://www.econbiz.de/10011591376

Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method

Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10010519598