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~person:"Ko, Eunju"
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Brand management
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Ko, Eunju
Burmann, Christoph
153
Esch, Franz-Rudolf
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Baumgarth, Carsten
94
Huber, Frank
82
Melewar, T. C.
80
Batabyal, Amitrajeet A.
77
Bruhn, Manfred
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Meffert, Heribert
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Keller, Kevin Lane
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Nijkamp, Peter
62
Galenson, David W.
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Wiedmann, Klaus-Peter
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Phau, Ian
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Tomczak, Torsten
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Ahlert, Dieter
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Bauer, Hans H.
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Loureiro, Sandra Maria Correia
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Balmer, John M. T.
47
De Chernatony, Leslie
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Han, Heesup
46
Bang, Nguyen
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Foroudi, Pantea
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Hollebeek, Linda D.
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Merrilees, Bill
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Sattler, Henrik
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Pechlaner, Harald
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Schmidt, Holger J.
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Völckner, Franziska
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Fournier, Susan
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Ind, Nicholas
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Herstatt, Cornelius
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Pitt, Leyland F.
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Romaniuk, Jenni
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Herrmann, Andreas
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Piller, Frank T.
34
Christodoulides, George
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Füller, Johann
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Strebinger, Andreas
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Diamantopoulos, Adamantios
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
1
International marketing review
1
Journal of Business Research
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
31
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
3
Pop culture, destination images, and visit intentions : theory and research on travel motivations of Chinese and Russian tourists
Whang, Haesung
;
Yong, Sunghwa
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011436029
Saved in:
4
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
5
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
6
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
7
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
8
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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