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~person:"Ko, Yong Jae"
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Sportmarketing
21
Sports marketing
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10
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word of mouth
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Ko, Yong Jae
Nufer, Gerd
50
Reuer, Jeffrey J.
49
Duysters, Geert
47
Breuer, Christoph
44
Hagedoorn, John
43
Das, Tushar K.
37
Lang, Markus
37
Wicker, Pamela
34
Bouncken, Ricarda B.
30
Dietl, Helmut
30
Narula, Rajneesh
30
Bühler, André W.
27
Humphreys, Brad R.
26
Kumar, Rajesh
26
Funk, Daniel C.
25
Drayer, Joris
24
Lokshin, Boris
24
Franck, Egon
23
Lavie, Dovev
23
Gilsing, Victor A.
22
Kunkel, Thilo
22
Heere, Bob
21
McDonald, Heath
21
Andreff, Wladimir
20
Budzinski, Oliver
20
Desbordes, Michel
20
Mellewigt, Thomas
20
Shapiro, Stephen L.
20
Zhang, James J.
20
Biscaia, Rui
19
Dussauge, Pierre
19
Hitt, Michael A.
19
Man, Ard-Pieter de
19
Belderbos, René
18
Brueckner, Jan K.
18
Ariño, Africa
17
Cornwell, T. Bettina
17
Doherty, Alison
17
Faems, Dries
17
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sports marketing & sponsorship
3
Sport management review
3
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
Managing service quality : MSQ ; an international journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
22
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1
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
2
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
3
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
4
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
5
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin
;
Ko, Yong Jae
;
Valacich, Joseph S.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
Saved in:
6
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
7
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
8
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
9
Assessment of event quality in major spectator sports
Ko, Yong Jae
;
Zhang, Xiaohe
;
Cattani, Kevin
;
Pastore, Donna
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 304-322
Persistent link: https://www.econbiz.de/10009232062
Saved in:
10
Experimental research in sport consumer behavior
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 218-220
Persistent link: https://www.econbiz.de/10012000623
Saved in:
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