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Kolsarici, Ceren
Vakratsas, Demetrios
43
Theoharakis, Vasilis
40
Wong, Veronica
8
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
MSI reports : working paper series
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
7
OLC EcoSci
3
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1
A dual-market diffusion model for a new prescription pharmaceutical
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 282-293
Persistent link: https://www.econbiz.de/10003793539
Saved in:
2
Category- versus brand-level advertising messages in a highly regulated environment
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1078-1089
Persistent link: https://www.econbiz.de/10008796545
Saved in:
3
How DTCA influences prescription pharmaceutical markets
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 651-672)
.
2014
Persistent link: https://www.econbiz.de/10010353469
Saved in:
4
The complexity of multi-media effects
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009383326
Saved in:
5
Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2495-2513
Persistent link: https://www.econbiz.de/10011386245
Saved in:
6
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
7
The anatomy of the advertising budget decision : how analytics and heuristics drive sales performance
Kolsarici, Ceren
;
Vakratsas, Demetrios
;
Naik, Prasad A.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 468-488
Persistent link: https://www.econbiz.de/10012214144
Saved in:
8
A dual-market diffusion model for a new prescription pharmaceutical
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 282-293
Persistent link: https://www.econbiz.de/10008146840
Saved in:
9
The complexity of multi-media effects
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009893572
Saved in:
10
A dual-market diffusion model for a new prescription pharmaceutical
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 282-294
Persistent link: https://www.econbiz.de/10008893106
Saved in:
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