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~person:"Kotler, Philip"
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Marketing
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Kotler, Philip
Meffert, Heribert
232
Bruhn, Manfred
179
Lambertini, Luca
128
Pepels, Werner
120
Irwin, Scott H.
94
Kaiser, Harry M.
74
Fritz, Wolfgang
72
Neary, J. Peter
71
Belz, Christian
63
Wiedmann, Klaus-Peter
62
Wilson, William W.
62
Good, Darrel L.
61
Leahy, Dermot
61
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58
Amir, Rabah
54
Huck, Steffen
54
Bauer, Hans H.
51
Dichtl, Erwin
51
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Szidarovszky, Ferenc
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Reinecke, Sven
49
Sheth, Jagdish N.
48
Zerres, Michael P.
47
Tomczak, Torsten
46
Okuguchi, Kōji
45
Huber, Frank
44
Sexton, Richard J.
44
Baker, Michael John
43
Kuß, Alfred
43
McDonald, Malcolm
43
Thisse, Jacques-François
42
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brorsen, B. Wade
40
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40
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40
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4
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
145
USB Cologne (EcoSocSci)
82
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1
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
2
Marketing
für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
3
Marketing
-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1992
-
7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
Philip Kotler/Friedhelm Bliemel:
Marketing
-Management. Analyse, Planung, Umsetzung und Steuerung. Siebte, für den …
Persistent link: https://www.econbiz.de/10000093129
Saved in:
4
Readings in
marketing
management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
Saved in:
5
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
6
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
7
Marketing
models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
8
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
Saved in:
9
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
10
Principles of
marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
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