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Readings in marketing management
Kotler, Philip (contributor); Cox, Keith K. (contributor) - 1972
Persistent link: https://www.econbiz.de/10000048638
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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip - 2005 - 1. ed
Persistent link: https://www.econbiz.de/10002550502
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Die Bedeutung des Consumerism für das Marketing
Kotler, Philip - In: Marketing und Verbraucherpolitik, (pp. 56-70). 1982
Persistent link: https://www.econbiz.de/10002238438
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What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532