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~person:"Kotler, Philip"
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Kotler, Philip
Audretsch, David B.
341
Fritsch, Michael
311
Bruhn, Manfred
231
Meffert, Heribert
228
Wright, Mike
148
Pepels, Werner
141
Caliendo, Marco
137
Wagner, Joachim
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124
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117
Dana, Leo Paul
117
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114
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110
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109
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107
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106
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102
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101
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96
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95
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94
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91
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91
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86
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83
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82
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81
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81
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80
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79
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78
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77
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76
Vivarelli, Marco
76
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75
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74
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73
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73
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73
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Does marketing need reform? : fresh perspectives on the future
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1
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Marketing
der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Kotler, Philip
;
Jain, Dipak C.
;
Maesincee, Suvit
-
2002
Persistent link: https://www.econbiz.de/10001678886
Saved in:
2
Attracting investors : a
marketing
approach to finding funds for your business
Kotler, Philip
;
Kartajaya, Hermawan
;
Young, David S.
-
2004
Persistent link: https://www.econbiz.de/10002007021
Saved in:
3
Winning at innovation : the A-to-F model
Trías de Bes, Fernando
;
Kotler, Philip
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10009315207
Saved in:
4
Corporate social responsibility : doing the most good for your company and your cause
Kotler, Philip
-
2004
Persistent link: https://www.econbiz.de/10004238436
Saved in:
5
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
6
Marketing
für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
7
Marketing
-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1992
-
7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
Philip Kotler/Friedhelm Bliemel:
Marketing
-Management. Analyse, Planung, Umsetzung und Steuerung. Siebte, für den …
Persistent link: https://www.econbiz.de/10000093129
Saved in:
8
Readings in
marketing
management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
Saved in:
9
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
10
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
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