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Marketing
222
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169
German
46
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6
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Kotler, Philip
Meffert, Heribert
214
Bruhn, Manfred
176
Pepels, Werner
125
Irwin, Scott H.
94
Fritz, Wolfgang
73
Belz, Christian
72
Kaiser, Harry M.
68
Homburg, Christian
67
Wiedmann, Klaus-Peter
62
Wilson, William W.
62
Good, Darrel L.
61
Bauer, Hans H.
54
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Sheth, Jagdish N.
49
Tomczak, Torsten
47
Zerres, Michael P.
47
Huber, Frank
45
Baker, Michael John
44
Kuß, Alfred
43
Svensson, Göran
43
Dichtl, Erwin
42
Kleinaltenkamp, Michael
42
Weis, Hans Christian
42
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brorsen, B. Wade
40
Brown, Stephen
40
Diller, Hermann
40
Kerin, Roger A.
40
Piercy, Nigel
40
Unger, Fritz
40
Backhaus, Klaus
37
Griffith, Garry R.
37
Ferrell, Odies C.
36
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4
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1
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1
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1
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Legends in marketing
10
Always learning
7
wi - Wirtschaft
6
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3
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Harvard business review : HBR
2
Kellogg on marketing : the marketing faculty of the kellog school of management
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1
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1
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1
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1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
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1
Pearson Education International
1
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1
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1
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1
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1
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1
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Sunrise ... sunset : challenging the myth of industrial obsolescence
1
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1
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1
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ECONIS (ZBW)
142
USB Cologne (EcoSocSci)
82
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1
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
2
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
3
Principles of
marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
4
Transformational Sales : Making a Difference with Strategic Customers
Kotler, Philip
-
2016
-
1st ed. 2016
,
Marketing
, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book …
Persistent link: https://www.econbiz.de/10014017830
Saved in:
5
Transformational sales : making a difference with strategic customers
Kotler, Philip
;
Dingena, Marian
;
Pförtsch, Waldemar A.
-
2016
Persistent link: https://www.econbiz.de/10014010743
Saved in:
6
Marketing
models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
7
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
8
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
9
Marketing
management and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
Saved in:
10
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
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