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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Makens, James C. - 2010 - 5th ed., internat. ed.
Persistent link: https://www.econbiz.de/10004942325
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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Makens, James C. - 2006 - 4. ed., Pearson Internat. ed.
Persistent link: https://www.econbiz.de/10004893819
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Marketing Asian places : attracting investment, industry, and tourism to cities, states and nations
Kotler, Philip (contributor) - 2002
Persistent link: https://www.econbiz.de/10004246460
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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Makens, James C. - 2014 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009728236
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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Makens, James C.; … - 2017 - Seventh edition, global edition
Persistent link: https://www.econbiz.de/10011596262
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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Baloglu, Seyhmus - 2022 - Eighth editon, global edition
Persistent link: https://www.econbiz.de/10012798771
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1997 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
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Grundlagen des Marketing
Kotler, Philip (contributor); Walther, Werner (contributor) - 1999 - 2., überarb. Aufl.
Rezension: Neben Kotlers "Marketing-Management" (ID 33/95; 9. Auflage in dieser Nr.) das Hochschullehrbuch schlechthin …/Preisgestaltung, Werbung und Absatzwege nehmen den meisten Raum ein; die Themen Dienstleistungsmarketing (25 Seiten) und Marketing mit Neuen … "Erfolgreiches Marketing ..." (ID 3/99) bereitstehen. (3) (LK/E: Kardung) …
Persistent link: https://www.econbiz.de/10000677457