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~person:"Kotler, Philip"
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Kotler, Philip
Meffert, Heribert
215
Bruhn, Manfred
177
Pepels, Werner
133
Irwin, Scott H.
94
Kleinaltenkamp, Michael
89
Homburg, Christian
82
Fritz, Wolfgang
79
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75
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75
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72
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68
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62
Good, Darrel L.
61
Colander, David C.
60
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57
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56
Kirchgeorg, Manfred
54
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54
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52
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51
Boettke, Peter J.
50
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49
Huber, Frank
49
Jayne, Thomas S.
49
Reinecke, Sven
49
Kreutzer, Ralf T.
47
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47
Tomczak, Torsten
47
Zerres, Michael P.
47
Baker, Michael John
43
Dichtl, Erwin
43
McDonald, Malcolm
43
Davis, John Bryan
42
Garcia, Philip
42
Kuß, Alfred
42
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40
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40
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
143
USB Cologne (EcoSocSci)
83
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Marktorientierte Führung : im wirtschaftlichen und gesellschaftlichen Wandel
Bruhn, Manfred
-
2007
Persistent link: https://www.econbiz.de/10004921093
Saved in:
2
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10003307857
Saved in:
3
Branding in B2B firms
Keller, Kevin Lane
;
Kotler, Philip
- In:
Handbook of business-to-business marketing
,
(pp. 208-225)
.
2012
Persistent link: https://www.econbiz.de/10009500169
Saved in:
4
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10004888568
Saved in:
5
B2B Brand Management
Kotler, Philip
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10013520574
Saved in:
6
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
7
Marketing
für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
8
Marketing
-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1992
-
7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
Philip Kotler/Friedhelm Bliemel:
Marketing
-Management. Analyse, Planung, Umsetzung und Steuerung. Siebte, für den …
Persistent link: https://www.econbiz.de/10000093129
Saved in:
9
Readings in
marketing
management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
Saved in:
10
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
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