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Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Kotler, Philip; Jain, Dipak C.; Maesincee, Suvit - 2002
Persistent link: https://www.econbiz.de/10001678886
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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip; Jain, Dipak C.; Maesincee, Suvit - 2002
Persistent link: https://www.econbiz.de/10001639753
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Nine major shifts in the new economy
Kotler, Philip; Jain, Dipak; Suvit Maesincee - In: eCRM - Electronic Customer Relationship Management : …, (pp. 15-24). 2001
Persistent link: https://www.econbiz.de/10001575434
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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip; Jain, Dipak; Suvit Maesincee - 2002
Persistent link: https://www.econbiz.de/10004747526
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Analytical marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503403