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~person:"Kotler, Philip"
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Kotler, Philip
Meffert, Heribert
215
Bruhn, Manfred
175
Pepels, Werner
120
Irwin, Scott H.
94
Fritz, Wolfgang
73
Kaiser, Harry M.
69
Wiedmann, Klaus-Peter
65
Belz, Christian
62
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
57
Bauer, Hans H.
53
Ahlert, Dieter
52
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Reinecke, Sven
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Sheth, Jagdish N.
48
Zerres, Michael P.
47
Huber, Frank
46
Kleinaltenkamp, Michael
46
Tomczak, Torsten
46
Backhaus, Klaus
43
Baker, Michael John
43
McDonald, Malcolm
43
Sydow, Jörg
43
Kuß, Alfred
42
Dichtl, Erwin
41
Garcia, Philip
41
Kreutzer, Ralf T.
41
Unger, Fritz
40
Brorsen, B. Wade
39
Kerin, Roger A.
39
Bouncken, Ricarda B.
37
Griffith, Garry R.
37
Diller, Hermann
36
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36
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36
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10
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3
Does marketing need reform? : fresh perspectives on the future
2
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ECONIS (ZBW)
140
USB Cologne (EcoSocSci)
82
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1
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
2
Marketing
für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
3
Marketing
-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1992
-
7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
Philip Kotler/Friedhelm Bliemel:
Marketing
-Management. Analyse, Planung, Umsetzung und Steuerung. Siebte, für den …
Persistent link: https://www.econbiz.de/10000093129
Saved in:
4
Readings in
marketing
management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
Saved in:
5
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
6
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
7
Marketing
models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
8
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
Saved in:
9
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
10
Principles of
marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
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