: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within … world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of … cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to …

of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world … contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their … in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches …