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~person:"Kotler, Philip"
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Marketing
222
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168
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46
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Kotler, Philip
Meffert, Heribert
223
Bruhn, Manfred
174
Pepels, Werner
135
Neumark, David
110
Snower, Dennis J.
110
Williamson, Jeffrey G.
103
Vivarelli, Marco
100
Bordo, Michael D.
99
Irwin, Scott H.
94
O'Rourke, Kevin Hjortshøj
92
Broadberry, Stephen N.
91
Peri, Giovanni
89
Homburg, Christian
88
Eichengreen, Barry
82
Gorodnichenko, Yuriy
79
Belz, Christian
77
Fritz, Wolfgang
75
Coibion, Olivier
72
Kaiser, Harry M.
68
Wiedmann, Klaus-Peter
66
Taylor, Alan M.
65
Wilson, William W.
62
Davis, Steven J.
61
Good, Darrel L.
61
Temin, Peter
61
Mokyr, Joel
57
Ó Gráda, Cormac
57
Mahringer, Helmut
56
Earle, John S.
55
Leistritz, F. Larry
55
Reinhart, Carmen M.
55
Bauer, Hans H.
54
Franses, Philip Hans
54
Karanassou, Marika
54
Weber, Michael
54
Huemer, Ulrike
53
Margo, Robert A.
53
Jayne, Thomas S.
52
Lehmann, Hartmut
52
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4
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1
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1
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1
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Legends in marketing
10
Always learning
7
wi - Wirtschaft
6
The Prentice-Hall series in marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Harvard business review : HBR
2
Kellogg on marketing : the marketing faculty of the kellog school of management
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1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
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1
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1
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ECONIS (ZBW)
141
USB Cologne (EcoSocSci)
82
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1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
3
Marketing
für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
4
Marketing
-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1992
-
7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
Philip Kotler/Friedhelm Bliemel:
Marketing
-Management. Analyse, Planung, Umsetzung und Steuerung. Siebte, für den …
Persistent link: https://www.econbiz.de/10000093129
Saved in:
5
Readings in
marketing
management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
Saved in:
6
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
7
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
8
Marketing
models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
9
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
Saved in:
10
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
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