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Marketing management and strategy : a reader

Kotler, Philip (contributor) - 1984 - 3. ed.

Persistent link: https://www.econbiz.de/10004660977

Marketing management : analysis, planning, implementation, and control

Kotler, Philip - 1988 - 6. ed.

Persistent link: https://www.econbiz.de/10009602111

Marketing-Management : Analyse, Planung und Kontrolle

Kotler, Philip - 1982 - 4., völlig neubearb. Auf.

Persistent link: https://www.econbiz.de/10009605851

Marketing management

Kotler, Philip; Keller, Kevin Lane - 2012 - 14. ed., global ed.

Persistent link: https://www.econbiz.de/10009022636

Arbeitsbuch zu Marketing-Management

Kotler, Philip - 1975 - 2. Aufl.

Persistent link: https://www.econbiz.de/10009527827

An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - 2024

1 -- The New Paradigm: H2H Marketing -- 1.1 Case Study: Whole Foods Market -- 1.2 Case Study: Design-Thinking at the Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H Management: Putting Trust and Brand in Focus -- 3.1 Case Study: The Liva Brand Success...

Persistent link: https://www.econbiz.de/10014470295

H2H mindset in H2H marketing

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 81-91). 2023

Persistent link: https://www.econbiz.de/10014322296

Marketing-Management : Analyse, Planung und Kontrolle

Kotler, Philip - 1989 - Einmalige und limitierte Sonderausg. der 4., völlig neubearb. Aufl.

Persistent link: https://www.econbiz.de/10014003059

Marketing in the age of disruption

Chernev, Alexander; Kotler, Philip - In: Kellogg on marketing : the marketing faculty of the …, (pp. 3-18). 2023

Persistent link: https://www.econbiz.de/10014283140

The fall of the four Ps and the rise of strategic marketing

Chernev, Alexander; Kotler, Philip - In: Kellogg on marketing : the marketing faculty of the …, (pp. 19-31). 2023

Persistent link: https://www.econbiz.de/10014283143