Showing 1 - 10 of 14
Persistent link: https://www.econbiz.de/10003838598
Persistent link: https://www.econbiz.de/10011620568
Persistent link: https://www.econbiz.de/10012176482
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research
Persistent link: https://www.econbiz.de/10011681072
Persistent link: https://www.econbiz.de/10001612983
Persistent link: https://www.econbiz.de/10003995123
Persistent link: https://www.econbiz.de/10009260775
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a...
Persistent link: https://www.econbiz.de/10009754227
Persistent link: https://www.econbiz.de/10010383772
Persistent link: https://www.econbiz.de/10003724546