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ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Interfaces : the INFORMS journal on the practice of … 31 (2001) 3, pp. S56
Persistent link: https://www.econbiz.de/10006274163
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E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
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Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
Krieger, Abba M.; Green, Paul E.; Wind, Yoram - In: Marketing research : a magazine of management and … 15 (2003) 4, pp. 8-13
Persistent link: https://www.econbiz.de/10007103250
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Marketing Research in the Courtroom - A case study shows how analytical methods can be applied to the law.
Wind, Yoram; Krieger, Abba M.; Green, Paul E. - In: Marketing research : a magazine of management and … 14 (2002) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10007110101