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A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna - In: Journal of business anthropology 4 (2015) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
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The role of self-determination theory in marketing science : an integrative review and agenda for research
Gilal, Faheem Gul; Zhang, Jian; Paul, Justin; Gilal, … - In: European management journal 37 (2019) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10011996275
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Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 4, pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
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Consumer satisfaction in retail stores : theory and implications
Paul, Justin; Sankaranarayanan, Koloth G.; Mekoth, … - In: International journal of consumer studies 40 (2016) 6, pp. 635-642
Persistent link: https://www.econbiz.de/10011640290
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Wenn Marketing auf die Sinne zielt
Krishna, Aradhna - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 6, pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
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Dimensions of shopping preferences by women in India and the USA : a cross country study
Williams, Jacqueline A.; Paul, Justin - In: International journal of Indian culture and business … 8 (2014) 4, pp. 519-542
Persistent link: https://www.econbiz.de/10011282818
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A sign of things to come : behavioral change through dynamic iconography
Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
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Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca; Longoni, Chiara; Krishna, Aradhna - In: Journal of marketing research 57 (2020) 3, pp. 489-508
Persistent link: https://www.econbiz.de/10012214303
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Special issue: retailing and consumer services at a tipping point : conceptual frameworks and theoretical models
Paul, Justin (ed.); Rosenbaum, Mark (ed.) - 2020
Persistent link: https://www.econbiz.de/10012238483
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The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of retailing 95 (2019) 4, pp. 116-127
Persistent link: https://www.econbiz.de/10012154081