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A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna - In: Journal of business anthropology 4 (2015) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
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Drivers of and barriers to organic purchase behavior
Doorn, Jenny van; Verhoef, Peter C. - In: Journal of retailing 91 (2015) 3, pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
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The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of retailing 91 (2015) 3, pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 4, pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
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Understanding customer experience throughout the customer journey
Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 80 (2016) 6, pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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Wenn Marketing auf die Sinne zielt
Krishna, Aradhna - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 6, pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204