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~person:"Krishna, Aradhna"
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Krishna, Aradhna
Kotler, Philip
123
Bruhn, Manfred
107
Homburg, Christian
87
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
46
Wiedmann, Klaus-Peter
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Kirchgeorg, Manfred
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Bauer, Hans H.
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Sheth, Jagdish N.
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Tomczak, Torsten
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Esch, Franz-Rudolf
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Herrmann, Andreas
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Kumar, V.
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Albers, Sönke
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Backhaus, Klaus
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Kleinaltenkamp, Michael
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Kitchen, Philip J.
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Vrontis, Demetris
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Huber, Frank
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Piercy, Nigel
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Kerin, Roger A.
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Berndt, Ralph
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Gierl, Heribert
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Peter, Jerome Paul
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Reinecke, Sven
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Kuß, Alfred
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McDonald, Malcolm
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Melewar, T. C.
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Fritz, Wolfgang
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O'Cass, Aron
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Simon, Hermann
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Belz, Christian
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Kotabe, Masaaki
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Nufer, Gerd
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Harvard-Business-Manager : das Wissen der Besten
1
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
25
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1
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
2
Sensory Aspects of Package Design
Krishna, Aradhna
;
Cian, Luca
;
Aydinoglu, Nilufer
-
2017
. It can affect attention, comprehension of value,
perception
of product functionality, and also consumption, with …
Persistent link: https://www.econbiz.de/10014122188
Saved in:
3
Customer sense : how the 5 senses influence buying behavior
Krishna, Aradhna
-
2013
-
1. publ.
Persistent link: https://www.econbiz.de/10009725319
Saved in:
4
Wenn Marketing auf die Sinne zielt
Krishna, Aradhna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
Saved in:
5
Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna
;
Elder, Ryan S.
;
Caldara, Cindy
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
Saved in:
6
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
7
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
Saved in:
8
Exploring the superadditive effects of scent and pictures on verbal recall : an extension of dual coding theory
Lwin, May O.
;
Morrin, Maureen
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10008658290
Saved in:
9
Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nİlüfer Z.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 1095-1112
Persistent link: https://www.econbiz.de/10009006645
Saved in:
10
Spatial
perception
research : an integrative review of length, area, volume, and number
perception
Krishna, Aradhna
- In:
Visual marketing : from attention to action ; …
,
(pp. 167-192)
.
2008
Persistent link: https://www.econbiz.de/10009260340
Saved in:
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