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When Wal-Mart enters : how incumbent retailers react and how this affects their sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: Journal of marketing research : JMR 47 (2010) 4, pp. 577-593
Persistent link: https://www.econbiz.de/10009234934
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When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10003814444
Cover Image
When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10009893519