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Kubowicz Malhotra, Claudia; Malhotra, Arvind - In: MIT sloan management review 57 (2015/2016) 2, pp. 73-79

Persistent link: https://www.econbiz.de/10011416229

HOW TO CREATE BRAND ENGAGEMENT ON FACEBOOK - A recent study of 98 global brands identifies factors that increase — Or decrease — The chances of consumers "liking," commenting on or...

Malhotra, Arvind; Kubowicz Malhotra, Claudia; See, Alan - In: MIT sloan management review 54 (2013) 2, pp. 18-22

Persistent link: https://www.econbiz.de/10010067813

MARKETING - How to Get Your Messages Retweeted - Many companies are trying to benefit from the power of Twitter. New research identifies factors that increase the odds that a compa...

Malhotra, Arvind; Kubowicz Malhotra, Claudia; See, Alan - In: MIT sloan management review 53 (2012) 2, pp. 61-69

Persistent link: https://www.econbiz.de/10009825953

Searching for ideas from creative crowds : the role of examples in problem statements

Malhotra, Arvind; Kubowicz Malhotra, Claudia - In: Journal of business research : JBR 164 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014303789

Exploring switching behavior of US mobile service customers

Malhotra, Arvind; Kubowicz Malhotra, Claudia - In: Journal of Services Marketing 27 (2013) 1, pp. 13-24

Purpose – The purpose of this paper is to explore the switching behavior of mobile service customers in the USA with a focus on service quality, innovation and lock-in strategies as deterrents of switching. Design/methodology/approach – A thorough literature review coupled with two focus...

Persistent link: https://www.econbiz.de/10014905413