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Evaluating customer information breaches as service failures : an event study approach
Malhotra, Arvind; Kubowicz Malhotra, Claudia - In: Journal of service research : JSR 14 (2011) 1, pp. 44-59
Persistent link: https://www.econbiz.de/10008826887
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HOW TO CREATE BRAND ENGAGEMENT ON FACEBOOK - A recent study of 98 global brands identifies factors that increase — Or decrease — The chances of consumers "liking," commenting on or...
Malhotra, Arvind; Kubowicz Malhotra, Claudia; See, Alan - In: MIT sloan management review 54 (2013) 2, pp. 18-22
Persistent link: https://www.econbiz.de/10010067813
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MARKETING - How to Get Your Messages Retweeted - Many companies are trying to benefit from the power of Twitter. New research identifies factors that increase the odds that a compa...
Malhotra, Arvind; Kubowicz Malhotra, Claudia; See, Alan - In: MIT sloan management review 53 (2012) 2, pp. 61-69
Persistent link: https://www.econbiz.de/10009825953
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Searching for ideas from creative crowds : the role of examples in problem statements
Malhotra, Arvind; Kubowicz Malhotra, Claudia - In: Journal of business research : JBR 164 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014303789
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How CEOs can leverage Twitter
Kubowicz Malhotra, Claudia; Malhotra, Arvind - In: MIT sloan management review 57 (2015/2016) 2, pp. 73-79
Persistent link: https://www.econbiz.de/10011416229