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~person:"Kumar, V."
~person:"Mattila, Anna S."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
117
Consumer behaviour
53
Konsumentenverhalten
53
Kundenwert
31
Customer satisfaction
27
Customer value
27
Kundenzufriedenheit
27
Dienstleistungsqualität
21
Service quality
21
Marketing management
16
Marketingmanagement
16
Beschwerdemanagement
12
Complaint management
12
USA
12
United States
12
Kundenmanagement
10
Customer integration
9
Firm performance
9
Kundenintegration
9
Unternehmenserfolg
9
Kundenbindungsprogramm
8
Lieferantenmanagement
8
Loyalty program
8
Marketing theory
8
Marketingtheorie
8
Measurement
8
Messung
8
Supplier relationship management
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Theorie
7
Theory
7
customer engagement
7
customer lifetime value
7
Customer engagement
6
Customer service
6
Einzelhandel
6
Kundenservice
6
Performance measurement
6
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Undetermined
45
Free
2
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Article
95
Book / Working Paper
22
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Article in journal
85
Aufsatz in Zeitschrift
85
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10
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10
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7
Lehrbuch
5
Arbeitspapier
2
Collection of articles of several authors
2
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Graue Literatur
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Non-commercial literature
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1
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1
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1
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1
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1
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1
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1
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Language
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English
115
German
2
Author
All
Kumar, V.
Mattila, Anna S.
Bruhn, Manfred
112
Homburg, Christian
108
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Grönroos, Christian
36
Stock-Homburg, Ruth
34
Svensson, Göran
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Eggert, Andreas
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Kleinaltenkamp, Michael
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
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INSEAD
1
Springer-Verlag GmbH
1
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International journal of hospitality management
9
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
The journal of services marketing
6
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of international marketing
4
Journal of hospitality marketing & management
3
Journal of retailing
3
MSI reports : working paper series
3
SpringerLink / Bücher
3
Cornell hospitality quarterly : CQ
2
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Services marketing quarterly
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of hospitality marketing management
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of internet marketing and advertising : IJIMA
1
Journal of service management
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
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ECONIS (ZBW)
117
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1
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
2
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
3
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
4
The relationship of sales and marketing expenses to hotel performance in the United States
O'Neill, John
;
Hanson, Bjorn
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
49
(
2008
)
4
,
pp. 355-363
Persistent link: https://www.econbiz.de/10003774190
Saved in:
5
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
6
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
7
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
8
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
9
Can product returns make you money?
Petersen, J. Andrew
;
Kumar, V.
- In:
MIT sloan management review
51
(
2009/10
)
3
,
pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
Saved in:
10
Perceived controllability and service expectations : influences on customer reactions following service failure
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003595227
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