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~person:"Kumar, V."
~subject:"Beziehungsmarketing"
~subject:"Performance-Messung"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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Beziehungsmarketing
Performance-Messung
Shareholder Value
Strategic management
Theorie
Relationship marketing
79
Kundenwert
40
Customer value
36
Consumer behaviour
26
Konsumentenverhalten
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Marketing management
17
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Messung
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customer lifetime value
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customer engagement
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customer relationship management
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5
Lieferantenmanagement
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Marktforschung
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5
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English
84
German
2
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Kumar, V.
Bruhn, Manfred
115
Homburg, Christian
114
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Herrmann, Andreas
50
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Töpfer, Armin
33
Mittal, Vikas
32
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Prentice, Catherine
31
Matzler, Kurt
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Georgi, Dominik
29
Hammerschmidt, Maik
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Eggert, Andreas
28
Evanschitzky, Heiner
28
Grönroos, Christian
28
Grewal, Dhruv
27
Kleinaltenkamp, Michael
27
Walsh, Gianfranco
27
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INSEAD
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Journal of marketing
10
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
7
Legends in marketing
7
Journal of international marketing
4
Journal of retailing
3
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Springer Texts in Business and Economics
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Springer texts in business and economics
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Customer engagement marketing
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Edward Elgar E-Book Archive
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of marketing and finance
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Handbook of research on customer engagement
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Journal of business research : JBR
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Journal of creating value
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Journal of service research : JSR
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MIT sloan management review
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Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
Palgrave Executive Essentials
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Psychology & marketing
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
86
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1
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86
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1
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
2
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
3
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
4
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
5
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
6
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
7
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
8
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
9
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
10
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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