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Marketing management
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Kumar, V.
Bruhn, Manfred
354
Meffert, Heribert
330
Kotler, Philip
283
Esch, Franz-Rudolf
181
Burmann, Christoph
178
Pepels, Werner
178
Homburg, Christian
172
Wiedmann, Klaus-Peter
139
Tomczak, Torsten
122
Bauer, Hans H.
116
Huber, Frank
115
Sheth, Jagdish N.
115
Zerfaß, Ansgar
109
Baumgarth, Carsten
106
Melewar, T. C.
106
Belz, Christian
102
Fritz, Wolfgang
101
Ahlert, Dieter
98
Tadajewski, Mark
97
Irwin, Scott H.
94
Kirchgeorg, Manfred
94
Keller, Kevin Lane
91
Backhaus, Klaus
86
Kaiser, Harry M.
86
Vrontis, Demetris
80
Hitt, Michael A.
78
Kreutzer, Ralf T.
76
Lies, Jan
76
Reinecke, Sven
74
Kleinaltenkamp, Michael
73
Herrmann, Andreas
72
Rugman, Alan M.
71
Brown, Stephen
67
Kraus, Sascha
67
Simon, Hermann
66
Balmer, John M. T.
65
Zentes, Joachim
65
Hinterhuber, Hans H.
64
Hunt, Shelby D.
64
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Journal of marketing
12
Legends in marketing
11
Journal of the Academy of Marketing Science
7
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing research : JMR
4
International journal of forecasting
2
Journal of international marketing
2
Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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California management review
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of world business : JWB
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MIT sloan management review
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MSI reports : working paper series
1
Management Science
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Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing mix decisions : new perspectives and practices
1
Palgrave Executive Essentials
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Review of marketing research
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
71
RePEc
1
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1
Integrating theory and practice in
marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
2
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
3
Marketing
strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
4
Marketing
research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
5
Marketing
research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
6
Forecasting in
marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
7
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
8
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
9
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
10
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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