Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Direktmarketing : Erfolg durch...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
16
Marketingmanagement
16
Kundenmanagement
10
Customer integration
9
Kundenintegration
9
Measurement
9
Messung
9
Marketing theory
8
Marketingtheorie
8
USA
8
United States
8
Customer satisfaction
7
Firm performance
7
Kundenzufriedenheit
7
Theorie
7
Theory
7
Unternehmenserfolg
7
customer lifetime value
7
Einzelhandel
6
Performance measurement
6
Performance-Messung
6
Retail trade
6
customer engagement
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer engagement
5
Lieferantenmanagement
5
Market research
5
Marktforschung
5
Supplier relationship management
5
Beziehungsmanagement
4
Brand image
4
Dienstleistungsqualität
4
Markenimage
4
more ...
less ...
Online availability
All
Undetermined
27
Free
1
Type of publication
All
Article
58
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
9
Book section
9
Festschrift
7
Lehrbuch
5
Arbeitspapier
2
Collection of articles of several authors
2
Glossar enthalten
2
Glossary included
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Textbook
2
Working Paper
2
Case study
1
Collection of articles written by one author
1
Einführung
1
Fallstudie
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
more ...
less ...
Language
All
English
79
German
2
Author
All
Kumar, V.
Bruhn, Manfred
115
Homburg, Christian
109
Verhoef, Peter C.
62
Krafft, Manfred
60
Huber, Frank
58
Han, Heesup
53
Hollebeek, Linda D.
50
Bauer, Hans H.
49
Herrmann, Andreas
49
Piller, Frank T.
46
Stauss, Bernd
45
Palmatier, Robert W.
44
Gil Saura, Irene
38
Kleinaltenkamp, Michael
38
Mattila, Anna S.
37
Van den Poel, Dirk
35
Belz, Christian
34
Hippner, Hajo
34
Stock-Homburg, Ruth
34
Smith, Alan D.
33
Thaichon, Park
33
Wilde, Klaus D.
33
Wiedmann, Klaus-Peter
32
Wirtz, Bernd W.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Svensson, Göran
31
Töpfer, Armin
31
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Holland, Heinrich
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Aksoy, Lerzan
27
more ...
less ...
Institution
All
INSEAD
1
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of international marketing
4
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of service research : JSR
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
Palgrave Executive Essentials
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
Springer eBook Collection / Business and Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
81
Showing
1
-
10
of
81
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Holen Sie mehr aus Ihren Kunden heraus : mit diesem mathematischen Modell können Sie die richtigen Ausgaben pro Kunden berechnen, um eine optimale Rendite zu erwirtschaften
Thomas, Jacquelyn S.
;
Reinartz, Werner J.
;
Kumar, V.
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 28-36)
.
2007
Persistent link: https://www.econbiz.de/10003545053
Saved in:
3
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
4
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
5
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
6
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
7
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
8
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
9
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
10
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
