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Customer relationship management : concept, strategy, and tools
Kumar, V.; Reinartz, Werner J. - 2018 - Third edition
Persistent link: https://www.econbiz.de/10011663789
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Customer relationship management : a databased approach
Kumar, V. - 2006
Persistent link: https://www.econbiz.de/10002137753
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Customer relationship management : concept, strategy, and tools
Kumar, V.; Reinartz, Werner J. - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009665779
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Statistical methods in customer relationship management
Kumar, V.; Petersen, J. Andrew - 2012
Persistent link: https://www.econbiz.de/10009629216
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.; Reinartz, Werner - 2018 - Third edition
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as … Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management …
Persistent link: https://www.econbiz.de/10012395810
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Customer Engagement Marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...
Persistent link: https://www.econbiz.de/10012396394
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Customer engagement marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011671138
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Statistical methods in customer relationship management
Kumar, V. - 2012 - Online-Ausg.
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer … management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer … Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the …
Persistent link: https://www.econbiz.de/10014275664
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V. - 2012 - 2nd ed. 2012
Campaign Management -- 11 CRM and Multichannel Management -- 12 Customer Management in B2B -- 13 CRM and Consumer Behavior …Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary … aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer …
Persistent link: https://www.econbiz.de/10014016222
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Measuring and managing a salesperson's future value to the firm
Kumar, V.; Sunder, Sarang; Leone, Robert P. - In: Journal of marketing research : JMR 51 (2014) 5, pp. 591-608
Persistent link: https://www.econbiz.de/10010489702