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Kumar, V.
Homburg, Christian
146
Bruhn, Manfred
121
Zenou, Yves
112
Fabozzi, Frank J.
103
Kleinaltenkamp, Michael
89
Huber, Frank
63
Svensson, Göran
63
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60
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56
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48
Palmatier, Robert W.
47
Stauss, Bernd
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Gil Saura, Irene
46
Henneberg, Stephan
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Patacchini, Eleonora
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Bouncken, Ricarda B.
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Ahlert, Dieter
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Naudé, Peter
42
Reichwald, Ralf
42
Stock-Homburg, Ruth
42
Durlauf, Steven N.
41
Fortin, Bernard
41
Wiedmann, Klaus-Peter
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Smith, Alan D.
40
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38
Mattila, Anna S.
38
Sheth, Jagdish N.
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Spiller, Achim
38
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37
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Swoboda, Bernhard
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Thaichon, Park
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international marketing
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MSI reports : working paper series
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Handbook of research on customer equity in marketing
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MIT sloan management review
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing mix decisions : new perspectives and practices
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ECONIS (ZBW)
88
RePEc
1
Showing
1
-
10
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89
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Recovering hidden buyer-seller
relationship
states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
3
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
4
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
5
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
6
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
7
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
8
Customer
relationship
management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
9
The impact of customer
relationship
characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
10
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
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