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Gupta, Shaphali; Pansari, Anita; Kumar, V. - In: Journal of international marketing 26 (2018) 1, pp. 4-29

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Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213

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Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239

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Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165

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Sharma, Amalesh; Kumar, V.; Borah, Sourav Bikash - In: Journal of international marketing 25 (2017) 2, pp. 1-24

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Jayachandran, Satish; Kaufman, Peter; Kumar, V.; … - In: Journal of marketing 77 (2013) 5, pp. 108-122

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Kumar, V.; Christodoulopoulou, Angeliki - In: Industrial marketing management : the international … 43 (2014) 1, pp. 6-15

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Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76

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Kumar, V.; Paulich, Brianna JeeWon; Greene, Mallik - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 268-288

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