//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
IT and relationship learning i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
15
Marketingmanagement
15
Kundenmanagement
10
Customer integration
9
Firm performance
9
Kundenintegration
9
Measurement
9
Messung
9
Unternehmenserfolg
9
Marketing theory
8
Marketingtheorie
8
USA
8
United States
8
Customer satisfaction
7
Innovation
7
Kundenzufriedenheit
7
Theorie
7
Theory
7
customer lifetime value
7
Einzelhandel
6
Lieferantenmanagement
6
Performance measurement
6
Performance-Messung
6
Retail trade
6
Supplier relationship management
6
customer engagement
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer engagement
5
Emerging economies
5
Market research
5
Marktforschung
5
Schwellenländer
5
Beziehungsmanagement
4
more ...
less ...
Online availability
All
Undetermined
32
Free
2
Type of publication
All
Article
63
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
55
Aufsatz in Zeitschrift
55
Aufsatz im Buch
9
Book section
9
Festschrift
7
Lehrbuch
5
Arbeitspapier
2
Collection of articles of several authors
2
Glossar enthalten
2
Glossary included
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Textbook
2
Working Paper
2
Aufsatzsammlung
1
Case study
1
Collection of articles written by one author
1
Einführung
1
Fallstudie
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
more ...
less ...
Language
All
English
86
German
2
Author
All
Kumar, V.
Audretsch, David B.
250
Rammer, Christian
238
Fritsch, Michael
220
Czarnitzki, Dirk
216
Nijkamp, Peter
204
Vivarelli, Marco
193
Cantner, Uwe
188
Henrekson, Magnus
188
Aghion, Philippe
185
Herstatt, Cornelius
169
Peters, Bettina
164
Hall, Bronwyn H.
158
Pyka, Andreas
137
Akcigit, Ufuk
135
Dosi, Giovanni
135
Acemoglu, Daron
133
Mairesse, Jacques
126
Link, Albert N.
121
Malerba, Franco
121
Bruhn, Manfred
120
Homburg, Christian
119
Ringle, Christian M.
116
Sydow, Jörg
116
Van Reenen, John
116
Brem, Alexander
109
Harhoff, Dietmar
109
Veugelers, Reinhilde
109
Kraft, Kornelius
106
Ratten, Vanessa
106
Kraus, Sascha
103
Roper, Stephen
103
Mohnen, Pierre A.
99
Lööf, Hans
96
Baldwin, John R.
94
Welfens, Paul J. J.
94
Wörter, Martin
93
Acs, Zoltán J.
92
Carayannis, Elias G.
92
Antonelli, Cristiano
90
more ...
less ...
Institution
All
INSEAD
1
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Journal of marketing research : JMR
8
Legends in marketing
7
Journal of international marketing
5
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
Palgrave Executive Essentials
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
Springer eBook Collection / Business and Management
1
University of Sri Jayewardenepura, Sri Lanka, 13th International Conference on Business Management (ICBM) 2016
1
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance
Sharma, Amalesh
;
Kumar, V.
;
Yan, Jun
;
Borah, Sourav Bikash
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10012007026
Saved in:
2
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
5
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
6
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
7
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
8
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
9
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
10
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->