//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Expatriates' nostalgic brand r...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
80
Relationship marketing
80
Consumer behaviour
36
Konsumentenverhalten
36
Kundenwert
33
Customer value
29
Marketing management
20
Marketingmanagement
20
Brand management
13
Markenführung
13
Kundenmanagement
10
USA
10
United States
10
Brand image
9
Customer integration
9
Firm performance
9
Kundenintegration
9
Markenimage
9
Measurement
9
Messung
9
Unternehmenserfolg
9
Customer satisfaction
8
Kundenzufriedenheit
8
Marketing theory
8
Marketingtheorie
8
B-to-B-Marketing
7
Brand
7
Business-to-business marketing
7
Theorie
7
Theory
7
customer lifetime value
7
Einzelhandel
6
Lieferantenmanagement
6
Markenartikel
6
Performance measurement
6
Performance-Messung
6
Retail trade
6
Supplier relationship management
6
customer engagement
6
Customer engagement
5
more ...
less ...
Online availability
All
Undetermined
35
Free
1
Type of publication
All
Article
75
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Aufsatz im Buch
11
Book section
11
Festschrift
7
Lehrbuch
5
Arbeitspapier
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Glossar enthalten
2
Glossary included
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Textbook
2
Working Paper
2
Collection of articles written by one author
1
Einführung
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
95
German
2
Undetermined
1
Author
All
Kumar, V.
Bruhn, Manfred
192
Huber, Frank
168
Esch, Franz-Rudolf
157
Homburg, Christian
148
Bauer, Hans H.
144
Burmann, Christoph
143
Herrmann, Andreas
129
Han, Heesup
128
Wiedmann, Klaus-Peter
121
Belk, Russell W.
117
Mattila, Anna S.
107
Sheth, Jagdish N.
105
Grunert, Klaus G.
100
Meffert, Heribert
98
Baumgarth, Carsten
97
Verhoef, Peter C.
93
Gierl, Heribert
92
Phau, Ian
90
Melewar, T. C.
86
Lusk, Jayson L.
85
Ahlert, Dieter
82
Grewal, Dhruv
82
Loureiro, Sandra Maria Correia
77
Usman, Osly
77
Khare, Arpita
76
Tomczak, Torsten
75
Foxall, Gordon R.
74
Keller, Kevin Lane
73
Dwivedi, Yogesh Kumar
72
Bagozzi, Richard P.
71
Thaichon, Park
71
Septianto, Felix
70
Walsh, Gianfranco
70
Paul, Justin
69
Swoboda, Bernhard
69
Hollebeek, Linda D.
68
Sattler, Henrik
68
Wansink, Brian
68
Nayga, Rodolfo M.
67
more ...
less ...
Institution
All
INSEAD
1
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
12
Journal of marketing research : JMR
10
Journal of the Academy of Marketing Science
10
Legends in marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international marketing
5
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. V
1
Journal of World Business
1
Journal of business research : JBR
1
Journal of service research : JSR
1
Journal of world business : JWB
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Palgrave Executive Essentials
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
Springer eBook Collection / Business and Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
97
RePEc
1
Showing
1
-
10
of
98
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluating the impact of social media activities on human
brand
sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
2
Diagnosing
brand
performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
4
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
5
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
6
Brand
licensing : what drives royalty rates?
Jayachandran, Satish
;
Kaufman, Peter
;
Kumar, V.
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009793049
Saved in:
7
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
8
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B
brand
strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
9
Synergistic effects of social media and traditional marketing on
brand
sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
10
Getting more likes : the impact of narrative person and
brand
image on customer-
brand
interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->