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~person:"Kumar, V."
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Marketing management
38
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Kumar, V.
Wagner, Joachim
234
Kotler, Philip
122
Bruhn, Manfred
112
Görg, Holger
112
Homburg, Christian
99
Van Reenen, John
81
Meffert, Heribert
78
Addison, John T.
77
Stulz, René M.
74
Bloom, Nicholas
73
Audretsch, David B.
72
Schnabel, Claus
69
Hasan, Iftekhar
67
Vrontis, Demetris
67
Estrin, Saul
64
Han, Heesup
61
Siddiqui, Danish Ahmed
61
Lee, Seoki
59
Pepels, Werner
58
Teece, David J.
57
Law, Chun Hung Roberts
56
Girma, Sourafel
55
Czarnitzki, Dirk
54
Konings, Jozef
54
Karatepe, Osman M.
53
Kraus, Sascha
53
Coad, Alexander
52
Brettel, Malte
51
Wright, Mike
49
Kočenda, Evžen
48
Caliendo, Marco
46
Keller, Kevin Lane
46
Rammer, Christian
46
Bauer, Hans H.
45
Fritsch, Michael
45
Tomczak, Torsten
45
Thurik, Adriaan R.
44
Hult, G. Tomas M.
43
Praag, Mirjam van
43
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Journal of marketing
9
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
7
Legends in marketing
5
Journal of retailing
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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1
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MIT sloan management review
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Marketing mix decisions : new perspectives and practices
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
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Springer eBook Collection / Business and Management
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
66
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1
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
2
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
3
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
4
Reversing the logic : the path to
profitability
through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
5
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
6
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
7
Implementing
profitability
through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
8
Choosing the right metrics to maximize
profitability
and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
Saved in:
9
Measuring customer
profitability
in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
10
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
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