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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra - In: Marketing theory 9 (2009) 1, pp. 127-130
Persistent link: https://www.econbiz.de/10003826401
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
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Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain; Veloutsou, Cleopatra - In: Journal of business research : JBR 70 (2017), pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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Sport brands : brand relationships and consumer behavior
Kunkel, Thilo; Biscaia, Rui - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
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The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran; Baker, Bradley J.; Doyle, Jason P.; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
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On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 179 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014555852