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~person:"Lamb, Charles W."
~subject:"Marketing"
~type:"book"
~type_genre:"Case study"
~type_genre:"Lehrbuch"
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Lamb, Charles W.
Bruhn, Manfred
25
Kotler, Philip
24
Meffert, Heribert
22
Unger, Fritz
20
Pepels, Werner
18
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15
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Ahlert, Dieter
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Berndt, Ralph
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Busch, Rainer
5
Hadwich, Karsten
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Hair, Joseph F.
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Homburg, Christian
5
Kirchgeorg, Manfred
5
Koppelmann, Udo
5
McDaniel, Carl D.
5
Oelsnitz, Dietrich von der
5
Olbrich, Rainer
5
Runia, Peter
5
Burmann, Christoph
4
Kenning, Peter
4
Kreutzer, Ralf T.
4
Krohmer, Harley
4
McCarthy, Edmund Jerome
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Perreault, William D.
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1
Principles of marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
2
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
3
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
4
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
5
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
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