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Esch, Franz-Rudolf; Redler, Jörn; Langner, Tobias - In: Quantitative Marketingforschung in Deutschland : …, (pp. 145-173). 2005

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Langner, Tobias; Grahl, Daniel; Fischer, Alexander; … - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 15-26

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Esch, Franz-Rudolf; Geus, Patrick; Langner, Tobias - In: Controlling : Zeitschrift für erfolgsorientierte … 14 (2002) 8/9, pp. 473-481

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Langner, Tobias; Klinke, Tobias - In: Media and change management : creating a path for new …, (pp. 143-168). 2022

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Rahman, Renée; Langner, Tobias; Temme, Dirk - In: The journal of brand management : an international journal 28 (2021) 6, pp. 609-642

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Langner, Tobias; Fischer, Alexander - In: Markendifferenzierung : innovative Konzepte zur …, (pp. 137-159). 2011

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Bruns, Daniel; Langner, Tobias; Fischer, Alexander - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 38-48

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Esch, Franz-Rudolf; Schmitt, Bernd; Redler, Joern; … - In: Psychology & marketing 26 (2009) 4, pp. 383-396

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Langner, Tobias; Esch, Franz-Rudolf; Rossiter, John R. - In: International advertising and communication : current …, (pp. 181-197). 2006

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Langner, Tobias; Schmidt, Jennifer; Fischer, Alexander - In: Psychology & marketing 32 (2015) 6, pp. 624-634

Persistent link: https://www.econbiz.de/10011288576