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~person:"Langner, Tobias"
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Brand management
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Langner, Tobias
Fischer, Andreas M.
239
Fischer, Andreas
169
Amstad, Marlene
99
Fischer, A.
39
Dueker, Michael
35
Fischer, Alexander
27
Degen, Kathrin
16
Auer, Raphael
14
Yeşin, Pınar
14
Esch, Franz-Rudolf
12
Fischer, Anke
11
Ma, Guonan
9
Potter, Simon
9
Burkhard, Lukas
8
Demarmels, Ricarda
8
Dueker, Michael J.
8
Fischer, Andrea
8
Huan, Ye
8
Ranaldo, Angelo
8
Wälti, Manuel
8
Facchinei, Francisco
7
Isakova, Gulzina
7
Jaud, D.
7
Lutz, Matthias
7
Packer, Frank
7
Shek, Jimmy
7
Auer, Raphael A.
6
Baltensperger, Ernst
6
Fischer, Arne
6
Jordan, Thomas J.
6
Kube, Roland
6
Küper, Malte
6
Nyhuis, Peter
6
Orr, Adrian B.
6
Rich, Robert W.
6
Sauré, Philip
6
Strödter, Kristina
6
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Innovative Markenführung und -implementierung
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Media and convergence management
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
2
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
3
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
4
Markendifferenzierung durch Markenhandlungen : der Beitrag der Motorik zum Markenaufbau
Langner, Tobias
;
Fischer, Alexander
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 137-159)
.
2011
Persistent link: https://www.econbiz.de/10008699587
Saved in:
5
Actions speak louder than words : starke Marken durch motorische Markenhandlungen
Langner, Tobias
;
Fischer, Alexander
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
57
(
2011
)
4
,
pp. 22-27
Persistent link: https://www.econbiz.de/10009390301
Saved in:
6
Motorische Markenhandlungen : der vernachlässigte Zugang zum Markenaufbau
Langner, Tobias
;
Fischer, Alexander
- In:
Innovative Markenführung und -implementierung
,
(pp. 213-239)
.
2011
Persistent link: https://www.econbiz.de/10009349228
Saved in:
7
Managing brands in a converging media environment
Langner, Tobias
;
Brune, Philipp
;
Fischer, Alexander
- In:
Media and convergence management
,
(pp. 135-160)
.
2013
Persistent link: https://www.econbiz.de/10009767982
Saved in:
8
Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
Saved in:
9
Markenkommunikation 2.0 : Konsumenten formen Markenbotschaften
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003765694
Saved in:
10
Is it really love? : a comparative investigation of the emotional nature of brand and interpersonal love
Langner, Tobias
;
Schmidt, Jennifer
;
Fischer, Alexander
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 624-634
Persistent link: https://www.econbiz.de/10011288576
Saved in:
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