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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~person:"Zaltman, Gerald"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
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Consumer behaviour
6
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2
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Zaltman, Gerald
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
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Foxall, Gordon R.
2
Garolera, Jordi
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Holbrook, Morris B.
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Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
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Milberg, Sandra J.
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Monroe, Kent B.
2
O'Shaughnessy, John
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Park, C. Whan
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Romaniuk, Jenni
2
Sen, Sankar
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Thompson, Craig J.
2
Wilk, Richard R.
2
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Ackerman, David
1
Adler, Daniel
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Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Qualitative marketing research : approaches, techniques and analysis
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
6
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1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
4
Consumer researchers : take a hike!
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003611242
Saved in:
5
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
6
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
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