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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Valenzuela, Ana"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Consumer behaviour
7
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising effects
2
Brand
2
Cognition
2
Comparison
2
Economic culture
2
Economics of information
2
Informationsökonomik
2
Kognition
2
Markenartikel
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Product Placement
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Product placement
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Welt
2
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2
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2
brand attitude
2
need for cognition
2
Brand placement
1
China
1
Cultural identity
1
Einzelhandel
1
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1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Nordamerika
1
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1
Perception
1
Präferenztheorie
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Psychology of advertising
1
Retail trade
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21
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8
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8
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Valenzuela, Ana
Keller, Kevin Lane
6
Indrawati
5
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Esteban-Millat, Irene
3
Fournier, Susan
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Malhotra, Naresh K.
3
Nakamura, Akihiro
3
Ozanne, Julie L.
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Shishikura, Manabu
3
Steudner, Tobias
3
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Batra, Rajeev
2
Bayrak Meydanoğlu, Ela Sibel
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bernritter, Stefan F.
2
Bhattacharya, C. B.
2
Bravi, Laura
2
Brown, Tom
2
Brüggemann, Philipp
2
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Brand management ; Vol. 4
2
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Brand management ; Vol. 1
1
Source
All
ECONIS (ZBW)
7
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
3
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
6
Performance of store brands : a cross-country analysis of consumer store-
brand
preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
7
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
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