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How would the e-retailer’s website personality impact customers’ attitudes toward the site?
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing theory and practice 23 (2015) 4, pp. 388-401
Persistent link: https://www.econbiz.de/10011340225
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The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena; Groth, Markus; Walsh, Gianfranco; … - In: Psychology & marketing 31 (2014) 12, pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
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Consumer fear of online identity theft : scale development and validation
Hille, Patrick; Walsh, Gianfranco; Cleveland, Mark - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
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Brand coolness
Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia - In: Journal of marketing 83 (2019) 5, pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Developing-economy preferences for imported organic food products
Krittinee Nuttavuthisit; Thøgersen, John - In: Journal of international consumer marketing 31 (2019) 3, pp. 225-249
Persistent link: https://www.econbiz.de/10012200730
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Customer ethnic bias in service encounters
Linzmajer, Marc; Brach, Simon; Walsh, Gianfranco; … - In: Journal of service research 23 (2020) 2, pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
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How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de; Dens, Nathalie; Verberckmoes, Shana - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
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"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Kavvouris, Christos; Chrysochou, Polymeros; Thøgersen, John - In: Journal of business research : JBR 113 (2020), pp. 257-265
Persistent link: https://www.econbiz.de/10012230483