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Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
Wiedmann, Klaus-Peter (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001851237
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Special issue: luxury marketing and branding
Christodoulides, George (ed.); Wiedmann, Klaus-Peter (ed.) - 2022
Persistent link: https://www.econbiz.de/10013164373
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Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter (ed.); Hennigs, Nadine (ed.) - 2013
Persistent link: https://www.econbiz.de/10014011384
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Luxury Marketing : A Challenge for Theory and Practice
Wiedmann, Klaus-Peter - 2013
the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted …
Persistent link: https://www.econbiz.de/10014016246