Narrow search
Showing 91 - 100 of 231
Cover Image
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Cover Image
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of marketing 78 (2014) 2, pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Cover Image
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 21 (2014) 3, pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Cover Image
Luxury values and experience as drivers for consumers to recommend and pay more
Loureiro, Sandra Maria Correia; Araújo, Cristiano … - In: Journal of retailing and consumer services 21 (2014) 3, pp. 394-400
Persistent link: https://www.econbiz.de/10010348746
Cover Image
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Cover Image
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Cover Image
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar; Laroche, Michel; Paulin, Michèle - In: Journal of business research : JBR 69 (2016) 3, pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Cover Image
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla; Pelsmacker, Patrick de - In: Journal of business ethics : JOBE 134 (2016) 2, pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Cover Image
Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia; Miranda, Francisco J. - In: Challenges and trends in modern banking, (pp. 179-195). 2016
Persistent link: https://www.econbiz.de/10011516904
Cover Image
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527