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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers

Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135

Persistent link: https://www.econbiz.de/10011645533

A content analysis of fear appeal advertising in Canada, China, and France

Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239

Persistent link: https://www.econbiz.de/10012104211

What is this accent? : effects of accent and language in international advertising contexts

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Xu, Lu - In: International journal of consumer studies 46 (2022) 4, pp. 1209-1222

Persistent link: https://www.econbiz.de/10013328261

Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection

Laroche, Michel; Kiani, Isar; Economakis, Nectarios; … - In: Journal of advertising research 53 (2013) 4, pp. 431-443

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Demarketing teen tobacco and alcohol use : negative peer influence and longitudinal roles of parenting and self-esteem

Yang, Zhiyong; Schaninger, Charles M.; Laroche, Michel - In: Journal of business research : JBR 66 (2013) 4, pp. 559-567

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Is there really an Asian connection? : professional service quality perceptions and customer satisfaction

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The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior

Teng, Lefa; Laroche, Michel; Zhu, Huihuang - In: Journal of Consumer Marketing 24 (2007) 1, pp. 27-35

the effects of advertising on consumers' attitudes and purchase intentions in multiple‐ad and multiple‐brand environments … advertising on consumer behavior. Our research also challenges the dual mediation model by incorporating competition into the …

Persistent link: https://www.econbiz.de/10014848573