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Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu; Laroche, Michel; Aurup, … - In: Journal of business research : JBR 82 (2018), pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Ahmad, Shimi Naurin; Laroche, Michel - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 76-111
Persistent link: https://www.econbiz.de/10011413577
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Extracting marketing information from product reviews : a comparative study of latent semantic analysis and probabilistic latent semantic analysis
Ahmad, Shimi Naurin; Laroche, Michel - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 662-676
Persistent link: https://www.econbiz.de/10014537307
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
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Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
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Cross-cultural differences in crowd assessment
Pons, Frank; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 269-276
Persistent link: https://www.econbiz.de/10003429521