Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Layton, Roger A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
General theories and the funda...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
13
Marketingtheorie
13
Marketing
9
USA
7
United States
7
Economic history
2
History of economic thought
2
Macromarketing
2
Market
2
Market economy
2
Marketing as social science
2
Marketing systems
2
Markt
2
Marktwirtschaft
2
Systems theory
2
Systemtheorie
2
Wirtschaftsgeschichte
2
macromarketing
2
marketing history
2
Ökonomische Ideengeschichte
2
Comparative historical analysis
1
Constructive Engagement
1
Developing countries
1
Economic system
1
Economists
1
Entwicklungsländer
1
Evolutionary economics
1
Evolutionsökonomik
1
Exchange-change process
1
Formal and informal markets in developing countries
1
Fragmentation
1
Framing marketing history
1
Geschichte
1
Historical analysis
1
History
1
History of marketing thought
1
Market actors
1
Marketing Systems
1
Marketing as social discipline
1
Marketing ecosystem
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Conference paper
4
Konferenzbeitrag
4
Aufsatz im Buch
1
Book section
1
Reprint
1
more ...
less ...
Language
All
English
13
Author
All
Layton, Roger A.
Tadajewski, Mark
78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
45
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
21
Grönroos, Christian
20
Homburg, Christian
20
Kuß, Alfred
20
Saren, Michael
20
Bruhn, Manfred
18
Keller, Kevin Lane
16
Meffert, Heribert
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Dholakia, Nikhilesh
12
Green, Paul E.
12
Bagozzi, Richard P.
11
Dixon, Donald F.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Stremersch, Stefan
11
Wensley, Robin
11
Wierenga, Berend
11
Wind, Yoram
11
Baker, Michael John
10
Dichtl, Erwin
10
Franses, Philip Hans
10
Hauser, John R.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
more ...
less ...
Published in...
All
Australasian marketing journal
5
Journal of historical research in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
European journal of marketing : EJM
1
Journal of macromarketing
1
Macromarketing - a global focus ; Vol. 1
1
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A.
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
Saved in:
2
Diversity in marketing system assortments
Layton, Roger A.
;
Duan, Zhirong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
Saved in:
3
Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A.
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
Saved in:
4
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
Saved in:
5
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
6
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
7
Marketing : is management all that there is?
Layton, Roger A.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 194-213
Persistent link: https://www.econbiz.de/10009233214
Saved in:
8
Towards a theory of marketing systems
Layton, Roger A.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10009007583
Saved in:
9
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
10
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
