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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators

Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 602-620

Persistent link: https://www.econbiz.de/10010495832

Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement

Nguyen Huu Khoi; Le, Angelina Nhat Hanh - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2425-2449

Persistent link: https://www.econbiz.de/10013412638

Attitudinal ambivalence towards green products : an empirical study in an emerging market

Le, Angelina Nhat Hanh; Jain, Megha; Truong Duong Tam; … - In: International journal of economics and business research 18 (2019) 3, pp. 292-303

Persistent link: https://www.econbiz.de/10012155818

Brand extension : using parent brand personality as leverage

Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; Lee, … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 599-618

Persistent link: https://www.econbiz.de/10009659854

Immersive experience and customer responses towards mobile augmented reality applications : the moderating role of technology anxiety

Kim Nhan Vo; Le, Angelina Nhat Hanh; Le Thanh Tam; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

The purpose of this study is to investigate the impact of customer immersive experience on attitude and adoption intention toward mobile augmented reality applications (MAR apps). This paper also examines the moderating role of technology anxiety on the relationship between immersive experience...

Persistent link: https://www.econbiz.de/10014429139

The behavioral consequences of regret, anger, and frustration in service settings

Le, Angelina Nhat Hanh; Ho Xuan Huong - In: Journal of global marketing 33 (2020) 2, pp. 84-102

Persistent link: https://www.econbiz.de/10012260070

Unraveling the dynamic and contingency mechanism between service experience and customer engagement with luxury hotel brands

Le, Angelina Nhat Hanh; Nguyen Huu Khoi; Nguyen Dong Phong - In: International journal of hospitality management 99 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10013328004

Customer engagement in the context of retail mobile apps : a contingency model integrating spatial presence experience and its drivers

Ho Xuan Huong; Nguyen Dong Phong; Cheng, Julian Ming Sung; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013209707

Patterns of forming entrepreneurial intention : evidence in vietnam

Nguyen Huu Khoi; Ho Huy Tuu; Olsen, Svein O.; Le, … - In: Entrepreneurship research journal : ERJ 13 (2023) 2, pp. 281-307

Persistent link: https://www.econbiz.de/10014293834