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New Products Research
Lehmann, Donald R.; Golder, Peter N. - In: The History of Marketing Science
New products have been a key focus of research in marketing for decades. As such, there is a huge literature associated …
Persistent link: https://www.econbiz.de/10011206611
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Cross-National "Laws" and Differences in Market Response
Farley, John U.; Lehmann, Donald R. - In: Management Science 40 (1994) 1, pp. 111-122
International differences in general, and cultural differences in particular, exert profound influence on what people buy. In modeling market response, highly visible international differences in purchase behavior seem to lead to an assumption by management scientists that there are large...
Persistent link: https://www.econbiz.de/10009191868
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Reflections on the futures of marketing : practice and education
Lehmann, Donald R. (ed.); Jocz, Katherine E. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000646730
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
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Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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Product management
Lehmann, Donald R. - 2005 - 4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
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Choice goal attainment and decision and consumption satisfaction
Heitmann, Mark; Lehmann, Donald R.; Herrmann, Andreas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 234-250
Persistent link: https://www.econbiz.de/10003486914
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 1994 - 3. ed.
Persistent link: https://www.econbiz.de/10004313182