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Lehmann, Donald R.
Tadajewski, Mark
78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
24
Brown, Stephen
23
Shaw, Eric H.
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Grönroos, Christian
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Homburg, Christian
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Saren, Michael
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Kuß, Alfred
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Bruhn, Manfred
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Keller, Kevin Lane
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Freiling, Jörg
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Kleinaltenkamp, Michael
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Kumar, V.
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Morales, Jérémy
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Letenyei, László
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Cova, Bernard
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Dholakia, Nikhilesh
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Dixon, Donald F.
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Green, Paul E.
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Hackley, Christopher E.
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Kollmann, Tobias
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Marketing Science Institute <Cambridge, Mass.>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Handbook of marketing decision models
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Reflections on the futures of marketing : practice and education
Lehmann, Donald R.
(
ed.
);
Jocz, Katherine E.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000646730
Saved in:
2
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
3
Sophistication in research in marketing
Lehmann, Donald R.
;
McAlister, Leigh
;
Staelin, Richard
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009270888
Saved in:
4
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
5
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
6
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
7
New products research
Lehmann, Donald R.
;
Golder, Peter N.
- In:
The history of marketing science
,
(pp. 341-370)
.
2014
Persistent link: https://www.econbiz.de/10010415803
Saved in:
8
Editorial: Marketing competition in the 21st century
Heil, Oliver P.
;
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 161-163
Persistent link: https://www.econbiz.de/10009519923
Saved in:
9
Editorial: Preface to a debate
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 153
Persistent link: https://www.econbiz.de/10009519943
Saved in:
10
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
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